Jennifer H. Dennis Assistant Professor Ph.D. Area of Interest: Specialty Crop Marketing E-mail: CV Horticultural Marketing Website

Phone: 765-494-1352 Fax: 765-494-0391

Dr. Dennis has a joint appointment with the Department of Agricultural Economics and can be reached at 765-494-9812 in 659 Krannert on Wednesdays and Thursdays.

EDUCATION
Ph.D., Michigan State University, 2004
M.S., University of Illinois at Urbana-Champaign, 2001
B.S., University of Illinois at Urbana-Champaign, 1999

TEACHING RESPONSIBILITIES

HORT 435 - Principles of Marketing and Management for Horticultural Businesses, Fall Semesters, 4 credit hours

HORT 445 - Strategic Analysis of Horticulture Production & Marketing, Spring Semester, 1 credit hour

SELECTED PUBLICATIONS

Dennis, Jennifer H., Richard A. Spreng, Thomas J. Page Jr., and Bridget K. Behe, (Accepted), “What Happens After Product Failure: An Examination of Switching?” 5th Annual Hawaii International Conference on Business.

Dennis, Jennifer H., Bridget K. Behe, R. Thomas Fernandez, Robert Schutzki, Thomas J. Page Jr., and Richard A. Spreng. 2005. “Do Plant Guarantees Matter,” HortScience, 40 (February): 142-145.

Alexander, Corinne and Jennifer H. Dennis. “Organic Crop Budgets: A Catalogue,” The New Agriculture Network, (June 24, 2004) vol 1., no. 6,
http://www.ipm.msu.edu/new-ag/issues04/06-24.htm#5

Dennis, Jennifer H. 2004. “Can Experiencing Regret Affect Future Consumer Consumption of Horticultural Products,” Acta Horticulturae, 655 (September): 89-91.

Dennis, Jennifer H. and Bridget K. Behe 2004 (In Press), “Satisfaction Guaranteed: Do Guarantees Help Customers Repurchase Gardening Products,” 2004 Southern Nursery Association Research Conference Proceedings, x:xx-xx.

Dennis, Jennifer H. and Bridget K. Behe 2004 (In Press), “Was It Something I Said: Understanding Why Customers Switch,” 2004 Southern Nursery Association Research Conference Proceedings, x:xx-xx.

Dennis, Jennifer H. 2004. “Plant Guarantees Increase Consumer Confidence,” Nursery Management Production, April, 50-52.

Dennis, Jennifer H., Thomas J. Page Jr., Richard A. Spreng, and Bridget K. Behe 2004. (In Press), “The Determinants of Consumer Regret in Purchase Situations,” American Marketing Association Summer Educator’s Conference.

Dennis, Jennifer H., Richard A. Spreng, Thomas J. Page Jr., and Bridget K. Behe, 2004 (Submitted), “What Happens After Product Failure: An Examination of Switching?” Association for Consumer Research.

Dennis, Jennifer H., Bridget K. Behe, R. Thomas Fernandez, Robert Schutzki, Thomas J. Page Jr., and Richard A. Spreng. 2004 (In Press), “Do Plant Guarantees Matter,” HortScience.

Dennis, Jennifer H., Bridget K. Behe, Rachel M. Walden, and R. Daniel Lineberger. 2004. Diamonds are Forever…But How Long Do Valentine Day Roses Last? 2003 Southern Nursery Association Research Conference Proceedings. 43: 550-552.

Baldwin, Tamika, Bridget Behe, Rachel Walden, and Jennifer H. Dennis. 2003. Consumers Still Prefer Red Poinsettias. Nursery and Landscape Research Projects and Educational Programs 2002. Michigan State University, Research bulletin. P. 36-38.

Bryant, Shanel, Bridget Behe, Jennifer H. Dennis, Rachel Walden, Susan Barton, and Daniel Warnock, 2003. Garden Show Visitors Evaluate Landscape Service Quality. Nursery and Landscape Research Projects and Educational Programs 2002. Michigan State University, Research Bulletin. P. 38-41.

Bryant, Shanel, Bridget Behe, Jennifer H. Dennis, Rachel Walden, Susan Barton, and Daniel Warnock 2003. Garden Show Visitors Evaluate Landscape Service Quality. The Michigan Landscape. 46(3) 57-61.

Behe, Bridget K., Jennifer H. Dennis, and Rachel Walden 2002. 2001 Season Sales Summary. GMPRO Magazine. 22(1): 52-54.

Behe, Bridget, Jennifer H. Dennis, Rachel M. Walden. 2002. 2001 Season Sales Summary. Ohio Florists, Association Special Bulletin, March, P. 1-8.

Campbell, Gene E., Richard J. Brazee, Anton G. Endress, Thomas B. Voigt, Daniel F. Warnock, and Jennifer L. Hall. 2001. The Illinois Green Industry: Economic Impact, Structure, Characteristics. Natural Resources & Environmental Sciences Report Series 2001-01. P. 1-105.

BULLETINS

Dennis, Jennifer. “Understanding Today’s Organic Consumer,” The New Agriculture Network, (August 12, 2005), vol 2., no. 8.
http://www.ipm.msu.edu/new-ag.htm

Miller, Alan., Maria Marshall, Jennifer Dennis, Craig Dobbins, and Fred Barnard. 2005. 2005 Farm Management Tour. CES paper number 358

Alexander, Corinne and Jennifer Dennis. “Organic Crop Budgets: A Catalogue,” The New Agriculture Network, (June 24, 2004) vol 1., no. 6,
http://www.ipm.msu.edu/new-ag/issues04/06-24.htm#5

NEWSLETTERS
Dennis, Jennifer H. 2005. “Agritourism Opportunities for Indiana Farms & Rural Communities,” Facts for Fancy Fruit, May 6, 2005.

Dennis, Jennifer H. 2005. “Trends in Farmer’s Market Purchasing,” Facts for Fancy Fruit, June 20, 2005.

Dennis, Jennifer H. 2005. “Farm Market Survey,” Facts for Fancy Fruit, Forthecoming.

Dennis, Jennifer H. 2005. “Fruit Market Survey,” Vegetable Crops Hotline, 454, August 12, 2005.
http://www.entm.purdue.edu/Entomology/Vegisite/commercial/hotline2005.html

PRESENTATIONS

Indiana Horticultural Congress, Determinants of Pricing, Indianapolis, Indiana, January 24, 2006. N = 85.

Indiana Horticultural Congress, Generational Spending Patterns and Agritourism, Indianapolis, Indiana, January 23, 2006. N = 90.

National Gladiolus Association, Evaluating New Market Opportunities for Gladiolus, Indianapolis, Indiana, January 19, 2006. N = 28.

Illinois Specialty Crop Conference, Differentiating in the Marketplace, Springfield, Illinois, January 18, 2006. N = 65.

Illinois Specialty Crop Conference, Understanding Today’s Produce Consumer, Springfield, Illinois, January 18, 2006. N = 57.

Northwest Indiana Flower Growers Association, Knowing Your Customer, Merrillville, Indiana, January 12, 2006. N = 60.

Indiana Arborists Association, Understanding Indiana’s Green Industry, Indianapolis, Indiana, January 11, 2006. N = 50.

Tri-State Extension Diversity Conference (Ohio, Kentucky, and Indiana), Evaluating Niche Marketing Opportunities, Cincinnati, Ohio, November 18, 2005. N = 45

Indiana Flower Growers Association Conference (IFGA), Knowing Your Customer, West Lafayette, IN, October 12, 2005. N = 63.

Purdue Extension and Small Farms Team, “Market Trends,” Charlestown, IN. August 5, 2005. N = 18.

Purdue Extension and Small Farms Team, “Market Trends,” Noblesville, IN. June 10, 2005. N = 28.

Purdue Extension and Small Farms Team, “Market Trends,” Fort Wayne, IN. April 15, 2005. N = 30.

Purdue Extension and Small Farms Team, “Organic Opportunities for Fruits & Vegetables,” West Lafayette, IN and Various IP video sites, March 30, 2005. N = 50.

Developing a Successful Farmers Market in Your Community, “Marketing Tips for Farmers’ Markets,” Seymour, IN, March 28, 2005. N = 50

Indiana Nursery & Landscape Association P.L.A.N.T.S. “Repeat Garden Center Customers: Why or Why Not” Indianapolis, IN, January 12, 2005. N= 100

Illiana Vegetable Growers Conference, “Understanding Today’s Produce Consumer", Schererville, IN, January 6, 2005 N = 100

Northeastern Indiana Flower Growers Association, Differentiating Yourself in Today’s Marketplace, Fort Wayne, IN November 10, 2004. N= 35

Indiana Flower Growers Association Conference (IFGA), Differentiating Yourself in Today’s Marketplace, West Lafayette, IN, October 7, 2004. N = 50-65

Southern Nursery Association Research Conference Proceedings (SNA), Satisfaction Guaranteed: Do Guarantees Help Customers Repurchase Gardening Products? Atlanta, GA, August 11, 2004.

Southern Nursery Association Research Conference Proceedings, Was It Something I Said? Understanding Why Customers Switch, Atlanta, GA, August 11, 2004.

American Marketing Association (AMA) Summer Educator Conference, The Determinants of Consumer Regret in Purchase Situations. Boston, MA. August 8, 2004.

American Society for Horticultural Science (ASHS), "Do Plant Guarantees Matter?” Austin, TX. July 19, 2004

American Society for Horticultural Science (ASHS), Understanding Behavioral Consequences of Dissatisfied and Regretful Customers, Austin, TX. July 19, 2004.

Michigan State University Extension, 2004, 53rd Annual Benzie-Manistee Horticultural Show, Farm Market Concurrent Session, Understanding Why Happy Customers Buy More, Thompsonville, MI, April 1, 2004.

Michigan Nursery & Landscape Association, 2004 Great Lakes Trade Exposition, Happy Customers Buy More: Improving Garden Center Customer Satisfaction, Lansing, MI, January 7, 2004.

Southern Nursery Association Conference, Profile of Midwest Orchid Buyers, Atlanta, GA, July 31, 2003.

Southern Nursery Association Conference, Diamonds are Forever…But How Long Do Valentine Day Roses Last? Atlanta, GA, July 31, 2003.

Project GREEEN, Fresh-Cut Apple Slice-Research to Reality Program, Michigan State University, June 26, 2003.

Minority Graduate Education for Mountain State Alliance/Western Alliance to Expand Minority Opportunities Conference, Measuring Satisfaction and Regret of Horticultural Products, Arizona State University, April 1, 2003.

Michigan Nursery & Landscape Association Field Days, Consumer Perception and Marketing of Ornamental Plants, August 22, 2002.

Floriculture Research Group (Department of Horticulture) Garden Show Visitors Evaluate Landscape Service Quality, Funder’s Day at MSU, August 8, 2002.